Monday, May 2, 2011

Would you prefer the cheaper alternative of that drug?




Would you prefer the cheaper alternative of that drug?


In an increasingly commercial society, brand names influence the products people buy. It's not uncommon to pay ten times the price for the logo on a t-shirt or choose a more expensive brand of food because it carries a health endorsement.
One of the brand purchasing decisions Australian consumers are increasingly faced with is whether to buy a branded or generic version of a

Medical Insurance

No comments:

Post a Comment