You are aware of contextual advertising where ads are displayed based on the content of the web page. For instance, if you are reading an ESPN newsletter inside Gmail, the Google ads in the sidebar could be for sports related products and so on.
The buzz is however around interest-based or behavioral advertising where ads are displayed according to your past online activity and interests.
To give you an example, if you watch a video on ‘cooking pasta’ on YouTube and then switch to Amaz
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