Posted on Aug 11, 2011 in Fashion
Mass retailer/designer collaborations are a tricky business. If the impossible happens and the designer’s upscale aesthetic is successfully translated, there’s a risk of watering down the brand. If the far-more-likely happens and the designer’s aesthetic is committee’d and price pointed so far down as to be unrecognizable, then why bother putting your name on it?
But the payoffs can be huge when it all comes together, so it’s no surprise so many
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